In India, Tata Sky was the first Direct-To-Home (DTH) service provider to showcase the 4K broadcast in India in 2014 during the Germany vs France Quarter-final tie at the FIFA Football World Cup.
The company on Saturday announced the retail launch of this 4K UHD set-top box (STB) featuring 4K live broadcast at Rs 6,400 for new subscribers and Rs 5,900 for existing subscribers.
Tata Sky said that subscribers will have the option to buy a brand new 4K set-top box or use Tata Sky's multi-TV connection option. Besides streaming the 4K content, the Tata Sky STB can also showcase SD as well as HD streams. You can pre-book the 4K STBs using the Tata Sky 24*7 helpline, Tata Sky website and through dealers.
Tata Sky 4K offers Ultra High Definition picture quality and Dolby Digital Plus 7.1 surround sound. 4K at 8.3 Megapixels (3840*2160) has approximately four times the pixels as that of 2K (1920*1080) the current HD standard.
It is to be noted that the ICC Cricket World cup is scheduled to start in February and it is the best time for Tata Sky to market its 4K plan.
It will now depend on the TV channels to start offering 4K streams. It remains to be seen what the price will be like for such channels. For its part, Tata Sky is yet to name any 4K-ready channels which it plans to start off with.
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